As we learn about the dynamics between athlete and brand, we’ll share with you here.
The NIL era has changed the game for collegiate-athletes. In the past few years, they have been able to earn money from brands for their Name, Image, and Likeness while competing in college. Now, with the NCAA’s House case settlement, they can also be paid directly by their schools. The NIL opportunity has never been bigger, but so is the competition.
Read MoreMost brands look at athletes as, well, just athletes. Their sport, their position, their performance. As a result, they miss out on the richer human nature of the athlete. Even worse, they miss out on wildly relevant sponsorship opportunities because they don’t see the full picture. We’re here to eliminate that blind spot for the mutual benefit of both athlete and brand. Here’s why that matters.
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